Keep catalog imagery consistent at scale
Templates, backgrounds, and model direction that keep hundreds of PDPs feeling like one brand.
Treat imagery like a design system
Document background colors, crop ratios, and styling rules the same way you document typography. When everyone follows the sheet, new products do not dilute the brand.
Reuse presets instead of one-offs
Pick a small set of approved looks—studio neutral, warm lifestyle, minimal gray—and run most SKUs through them. Exceptions should be deliberate campaign pieces, not accidental drift.
Spot-check before launch weeks
Sample ten random PDPs before a big drop. If lighting or styling feels random, tighten the brief before you generate hundreds more assets.
FAQ
- How many visual styles should we allow?
- Most growing brands do best with two to four locked looks. More than that often creates a fragmented store unless you have a team enforcing art direction.